Concentrated Cleaning Products Like Windex Dissolve Aim to Cut Plastic Waste

https://www.youtube.com/watch?v=fd87erLrg_0

The industry must convince shoppers that adding water to a concentrate or bringing empty bottles to a refill station is worth it. That could be difficult because most options don’t offer big savings yet. And the pitch on helping the planet is muddied by the widespread belief that recycling is the answer to plastic waste it’s not. Enter Windex Dissolve.